Mid-project, DMR assumed responsibility for the data migration delivery moving forward, with a scope of 40+ conversion objects across multiple functions including finance, order-to-cash, procure-to-pay, and merchandising. The challenge was in accurately consolidating data from multiple legacy systems, all maintained by different stakeholders, and understanding the relational impact each object would have on other objects. DMR's strategy met this need by providing an end to end unified and sequenced migration approach through using Informatica ETL tools and Netezza databases. This consisted of a team of conversion experts developing, testing, and loading in congruence to account for the upstream and downstream data implications across all conversion objects and all three brands.